Social Media

Social Media

Social Media MARKETING

In the past no one could predict the power of Social Media such as Facebook, YouTube, Google plus, Pinterest, Instagram, Snapchat, Vines, Linkedin, Twitter, etc. Today there are over 400 platforms to help your brand be known.   Therefore, if you are not doing (SMO) SOCIAL MEDIA OPTIMIZATION for your company services or products, you are missing out “BIG TIME”
SMO or (Social Media Optimization) is now the spirit and identity of an Internet Marketing strategy or campaign. Not only SMO can help you generate qualified traffic of visitors from social media but eventually it can really improve your company’s image or brand and help win the customers who are in a choice dilemma, or deciding which company to buy from. 

SMO (Social Media Optimization) is a subset of the “greater” Social Media Marketing (SMM), which is the on line promotion of a brand, product or service through the creative use of social media. By social media we mean media designed to be disseminated through social interaction using highly accessible and scalable publishing techniques. 
The landscape of social media marketing can be divided into three main categories: 
1) Content-sharing platforms.
2) Social-networking platforms.
3) Social-bookmarking platforms. 
This 3-way landscape tends to work in a general mash up bringing all the features previously mentioned. 

Content-sharing platforms are web platforms allowing Internet users to share text, audio and video type of content. Typical examples areYouTube in which Internet users can share videos or FlickR in which they can share pictures. 

Social-networking platforms are web platforms focusing on building on line communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Typical examples are Instagram and Facebook to connect with friends or Linkedin to make professional contacts. 

Social-bookmarking platforms are web platforms allowing Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren’t shared, merely bookmarks that reference them. Examples range from Digg toPinterest services to more elaborate web application like Stumble Upon which allows its users to discover and rate web pages, photos, and videos. It is a personalized recommendation engine which uses peer and social-networking principles. 

The global tendency is a combination of all these services into integrated ones – meaning that social media platforms are converging to propose integrated services to Internet users. One of the consequence of such integration is the acceleration of the diffusion of the information in a horizontal way. 

SMO is particularly fitted for ORM (On line Reputation Management) purposes which can be defined as the continuous improvement of one’s personal or professional, business or industry reputation as represented by the content across social media. In other terms, SMO allows to protect your reputation and improve your image. Because social media are particularly fitted to engage with Internet users, SMO can also be used to collect feedback and shape the debate on line. 
Most importantly SOCIAL MEDIA MARKETING or (SMM) is a science relatively new and emerging. However, even though it is so new it has evolve in the past 8 years to the point that some companies hire an employee or more just to handle their Social Media. If this sounds expensive because workers compensation, medical, vacations and other employee expenses, you can just contract us here at CINEWEB. we will give you a quote that fits your SOCIAL MEDIA MARKETING needs and your budget. You will see the difference in how more people discover your products and services. You will also be surprised how affordable some of our packages are.
We hope to hear from you soon. THANK YOU for contacting CINEWEB for any of your business needs. We will be happy to send a representative to provide you with a free evaluation and quote to fit your needs and budget. CONTACT AT: or CALL (951) 432-6935 



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(951) 432-6935